Skip to main content

Track Record

Through deep relationships, Tigertail has identified, built and negotiated some of sports most impactful partnerships.

Major Partnerships

20+ years connecting the most influential brands with the world's greatest events.

Infosys & ATP Logos

Official Innovation Partner

Established Tour partnership to re-invent tennis with data, insights and digital experiences; partnership extended twice.

WANDA and FIFA Logos

Tier I Global Partner

Negotiated 9-figure, 16-year Global Partnership for Wanda as the first Chinese Tier I FIFA partner.

TouTou and Werder Bremen Logos

Shirt Sleeve Sponsor

Negotiated partnership between Werder Bremen and Asian betting partner TouTou.

DMI and NFL Logos

USA Partner

Developed league partnership leading to a variety of youth fitness initiatives, including Fuel Up to Play 60.

Standard Chartered and Liverpool Logos

Shirt Sponsor

Initiated discussions to grow Standard Chartered’s brand across Asia; partnership has now reached 17-years.

Abbott and World Marathon Majors Logos

Title Partner

Negotiated the World Marathon Majors first-ever Title Partner.

M&T Bank and Baltimore Ravens Logos

Naming Rights

Brokered a 15-year Naming Rights partnership for the Ravens which has been extended an additional ten years.

Miller Coors and NHL Logos

North American Partner

Developed international strategies for Molson and Coors Light to drive awareness and retail activation in USA and Canada, including NHL League partnership.
Kimberly Clark and NHL Logos

North American Partner

Negotiated the first-ever multi-brand NHL partnership for Kimberly Clark with focus on retail activation strategies.

Exxon Mobil and CBA logos

Official League Partners

Leveraged massive TV exposure to deliver value to leading American brands growing their businesses in China.

Global EURO Partner

Brokered UEFA’s first-ever Social Media partnership for EURO2020.

Pepsi and Illinois Logos

Official Beverage

Built and negotiated Illinois’ first-ever official beverage partnership generating mid-eight figure revenue.

New Market Partnerships

Specializing in bringing brands and properties into new markets around the world.

US Brands

Exxon Mobil and CBA logos
Stanley Black and Decker and CBA logos
Abbott and World Marathon Majors Logos
UPS and Koln Marathon Logos
Legendary, KHL, InterMilan, Liverpool logos

Asian Brands

Infosys & ATP Logos
TouTou and Werder Bremen Logos
Konami and Liverpool logos

European Brands

Playtika and UFC Logos
Aberdeen and Swiss Ski Logos
Actavis and ATP Logos
Lindt and ATP logos
minute.ly and ATP logos

Unique Partnerships

Beyond major global and new market partnerships, we have established unique programs for brands and rights holders.